Let the RUHR.2010 brand shine in China!
Representing a region of 53 cities with more than 5.3 million inhabitants, the city of Essen was the European Capital of Culture RUHR.2010 in 2010. As head of international media and public relations and international media spokesperson at RUHR.2010 I contributed by building the RUHR.2010 brand internationally.
Together with my colleagues and international partners I developed and accompanied forty press trips to RUHR.2010 with two hundred journalists from all over the world, including the Highlights-Tour to EMSCHERKUNST.2010, Ruhr Atoll and Schachtzeichen, to the art fair „c.a.r. contemporary art ruhr“ and the theatre marathon „Odysee Europa“. In Warsaw I organised a press conference with more than forty Polish journalists and attended numerous media events throughout Europe. I travelled on a roadshow to Amsterdam, Istanbul, Paris, Stockholm and Vienna, as well as to Berlin, Brussels and London to sound out media opportunities and other partnerships.
The result: More than 1,500 press clippings on RUHR.2010 in international media, including a 2-minute piece in the morning news of Chinese national television (CCTV) about the „Still-Leben/A4“ mega-event, during which 60 kilometers of autobahn were closed for a cultural festival.
„Around the world in 365 days“ – Read my article in the RUHR.2010 brand book (PDF, in German).