Petrol in the blood and a test track in Rovaniemi
With more than 10 thousand employees in more than 30 countries WABCO (now ZF WABCO) was one of the world’s leading suppliers of technology and control systems for the safety and efficiency of commercial vehicles. In the run-up to an IPO, I worked as in-house consultant at WABCO in Hanover and Brussels, ensuring consistent brand identity worldwide.
Under my project lead, a new company website was designed and the entire international brochure programme of the group revised. I supervised the marketing communications activities in the group’s complex international matrix organisation and was responsible for the implementation of corporate design by all local subsidiaries.
Title image: WABCO