150 years of steel experience
SCHMOLZ + BICKENBACH (today Swiss Steel Group) is a publicly listed steel company with production sites and sales companies in more than 30 countries around the world. In this complex matrix organization, I was responsible for managing the corporate brand worldwide. In my role, I accompanied an internal mission statement process, advised other staff functions and managed brand ambassadors across countries.
Under my responsibility, the corporate brand image was modernised and its profile towards internal stakeholders and international shareholders sharpened. The international communication processes were professionalised. Sales-support through trade media relations received more clout. New contemporary trade fair design was developed and globally introduced.
Design und Rendering: HDW Partner