Let the RUHR.2010 brand shine in China!
Representing a region of 53 cities with more than 5.3 million inhabitants, the city of Essen was the European Capital of Culture RUHR.2010 in 2010. Katharina Jarzombek managed international media and public relations at RUHR.2010 and served as the international spokesperson. This is how she contributed to building the RUHR.2010 brand internationally.
Together with her colleagues and international partners Katharina developed and implemented forty press trips to RUHR.2010 with two hundred journalists from all over the world, including the Highlights-Tour to EMSCHERKUNST.2010, Ruhr Atoll and Schachtzeichen, to the art fair “c.a.r. contemporary art ruhr” and the theatre marathon “Odysee Europa”. In Warsaw Katharina organised a press conference with more than forty Polish journalists as well as other media events throughout Europe. She accompanied the RUHR.2010 on a roadshow to Amsterdam, Istanbul, Paris, Stockholm and Vienna, as well as to Berlin, Brussels and London to sound out media opportunities.
The result: More than 1,500 media clippings on RUHR.2010 in international media, including a 2-minute news piece in the morning news of Chinese national television (CCTV) about the mega-event “Still-Leben/A4”, when a local festival was elaborately staged on 60 kilometers of an arterial highway which had been closed for the occasion.
“Around the world in 365 days” – Read Katharina’s article in the RUHR.2010 brand book (PDF, in German).