How to engage new and more diverse audiences? This is the great challenge of cultural institutions today. Audience research shows that only very few people in Germany participate in publicly financed art and culture. However, no matter if financed publicly or privately, art and culture need an audience, today and in the future.
A large company merger catapults the traditional printing ink manufacturer from Siegburg, near Cologne to the world’s top position. I took over the inhouse role of Corporate Brand Communications and External Communications manager at the new multinational company.