How to engage new and more diverse audiences? This is the great challenge of cultural institutions today. Audience research shows that only very few people in Germany participate in publicly financed art and culture. However, no matter if financed publicly or privately, art and culture need an audience, today and in the future.
In an interdisciplinary festival of contemporary arts in 2012, artists from Poland and the land of North Rhine-Westphalia (NRW) present themselves to a broad public. „Klopsztanga”, the carpet rail (Silesian-German: “Klopfstange“), a traditional a meeting point for young people in Polish neighbourhoods, served a the symbol for the inter-cultural encounter.