The 63rd edition of BRAFA Art Fair ended February 4, 2018 with a new record of more more than 64,000 visitors, an increase of five percent compared to last year. According to the organisers, this success goes back mainly to an increase in guests from outside Belgium. My office has operated as BRAFA’s hub in Germany since 2012 and contributes to more and more German journalists, collectors and art lovers find their way to Brussels.
How to engage new and more diverse audiences? This is the great challenge of cultural institutions today. Audience research shows that only very few people in Germany participate in publicly financed art and culture. However, no matter if financed publicly or privately, art and culture need an audience, today and in the future.
BRAFA, one of the oldest and most prestigious art fairs in the world, closes today with a new record of more than 61,000 visitors. It was my sixth edition as BRAFA’s press agent in charge of the German market.
In 2016 I founded WOMAN AT WORK, a professional business coaching tailor-made for women and their business related issues. In this interview I explain why.
Representing a region of 53 cities with more than 5.3 million inhabitants, the city of Essen was the European Capital of Culture RUHR.2010 in 2010. I managed international media and public relations at RUHR.2010 and served as the international spokesperson. In this way I contributed to building the RUHR.2010 brand internationally.
The Polish Institute in Düsseldorf was Poland’s first cultural institute in Western Germany, founded in 1993. I provided support to the institute during its 20th anniversary year as consultant and editor.
“Amazonie. Le chamane et la pensée de la forêt“, a fascinating exhibition at the MEG Musée d’ethnographie de Genève (May 20, 2016 – January 8, 2017) gives evidence of the history and fate of indigeneous peoples. I was in charge of generating publicity for the exhibition in Germany.
Brussels is an international hotspot for non-European art. In the summer, 100 major galleries and art dealers present their newest discoveries in the elegant antiques district Le Sablon, supported by JARZOMBEK COMMUNICATIONS.
In an interdisciplinary festival of contemporary arts in 2012, artists from Poland and the land of North Rhine-Westphalia (NRW) present themselves to a broad public. „Klopsztanga”, the carpet rail (Silesian-German: “Klopfstange“), a traditional a meeting point for young people in Polish neighbourhoods, served a the symbol for the inter-cultural encounter.