Multiscreen and Connected Home – the Japanese software company strengthens its brand image as innovation leader in Europe.
ACCESS CO., LTD. develops cutting-edge embedded software solutions for international TV and media companies and consumer electronics. Katharina Jarzombek managed the marketing communications department of ACCESS Europe an inhouse consultant, with focus on professional brand management and lead generation by creating and implementing innovative marketing tools.
The result: Katharina adapted and modernised ACCESS’ brand identity to meet the special requirements of the European market. The ACCESS tradeshow stand was re-designed to differentiate the brand clearly from competition and showcase it as a fresh and young “digital native”. A communication campaign in trade and social media and a “Multiscreen Blog” were launched, highlighting the customer and end-user value of ACCESS’ software solutions. eu.access-company.com