Must-have brand for architects, planners and end users
Cosentino is a leading manufacturer of innovative design surfaces for kitchen, bathroom and object architecture. To increase awareness of its Silestone® brand among architects, planners and discerning end users, I was contracted as marketing communications consultant for Cosentino in Germany and Austria.
To build the Silestone® brand, I designed communication strategies and managed their implementation. With targeted trade media relations activity, media trips and media events introducing new products, processors, kitchen planners and architects were informed about innovations from the Spanish company. In this way, annual media coverage of more than a million was generated. I also created a customer newsletter, reaching over 2000 kitchen dealers and stonemasons.