Software found in more than a billion electronic devices
ACCESS CO., LTD. is a Japanese manufacturer of embedded software solutions for TV, media and consumer electronics. ACCESS launched the first mobile internet browser back in the 1980s. Today, ACCESS software is found in more than a billion electronic devices. I have managed ACCESS‘ marketing communications in Europe as in-house consultant.
Under my responsibility, ACCESS Europe’s marketing communication was professionalised and innovative marketing tools introduced, strengthening the brand image and dedicated to generate sales leads. I modernised the company’s trade fair design, enabling an immersive brand experience. In addition, I started a sales-supporting communication campaign in trade press and social media and established a customer-focused corporate blog.